Have you noticed lately that customer service representatives on the phone are generally clueless and curt? That receiving good customer service while your spending your money is getting harder and harder to come by? That most companies today are more concerned with attracting new customers than keeping their current ones? If you have, then your not alone!
It seems like in today’s day and age of the internet and the global economy, customer service has taken a backseat to companies mad rush to attract as many customers as they can while expanding as fast as they can. As a result, consumers are generally lucky to even reach a human being, much less a courteous, professional, responsible, and most importantly, knowledgeable representative willing and able to help them. Instead, most customers either reach automated lines, received automated replies, or worse still, spend countless untold hours waiting on hold listening to dreadful hold music (is it written somewhere that hold music needs to be terrible and repetitive – and even when its good music, either the reception is terrible, or some automated voice interrupts every 15 seconds telling you to continue waiting…is that really necessary? If I’m not waiting anymore, then I’ve hung up, in which case, there’s no need for the automated voice, and if I’m still waiting, then obviously I’m there waiting, in which case I don’t need to be reminded I’m waiting every 15 seconds…I’m well aware of it already!!! – this seems like something George Carlin would get pissed about
). Consumers are constantly frustrated with the level of service they receive, and unfortunately, companies don’t seem to care. The reason is that even though they probably lose a lot of these customers to competitors (who aren’t much better), their profits are still rising and their infrastructure is still expanding. With the advent of e-commerce and global communications, companies are now able to attract many more customers than was possible years ago, and as a result, are not nearly as concerned with customer retention as they used to be. This is a sad state of affairs that we are in currently, and regrettably, it is exactly that which we prize most, the free market system, that allows this to continue (I’m not at all advocating a different form of economic system…I love the free market system, I just wish customer service improved). I haven’t lived long enough to know what it was like 30 or 40 or 50 years ago, but from what I can imagine (and from what my research tells me, as well as people who were alive back then), customer service used to be a cherished part of commerce, and was just as important as the product or service itself. Unfortunately, that idea seemed to fly out the window when computers and technology changed our idea of the “marketplace.”
Take for example, the Airline industry. The US Government (and our tax dollars) are continuing to bail them out of bankruptcy to the tune of billions of dollars. You’d think they swallow their pride, realize that they’re floundering, and at least start to treat customers with more dignity, decency, and respect (considering we’re not only paying for the ticket to fly, but our tax dollars are paying for the airlines and their employees’ salaries), but no, the airlines are some of the worst offenders in the customer service game. How many people can honestly say they flew from point A to point B on Airlines X and had a good time with absolutely no problems whatsoever? I mean, I’d bet that half the people the airlines employ are just to deal with all the problems and angry consumers resulting from those problems. I recently had to book a group rate for the University of Rochester Mock Trial team traveling to a national tournament on Continental Airlines. Was it an easy process? Of course not! Did I spent an inordinate amount of time on booking the flight and end up paying through my nose? Of course! And the thing that really makes me angry was that after all my arguing and fighting with them, in the end, it was a simple representative (not a supervisor, or a corporate representative, or a corporate supervisor) that was able to take care of all my concerns and get everything straightened out for our group to travel…why can’t there be more people like that in the customer service industry? And you know what…I wrote a very long angry letter to Continental (praising this one representative of course), and got absolutely no response back from them. Then I emailed it to them…twice…and got a nice little meaningless note of apology, and before I could ask for some type of compensation for my troubles, was told the issue was closed and no more of my emails were answered. I called a few times, but all I got from that was a headache for my troubles. And here’s the kicker…I’ll probably continue to fly Continental…because even as bad as they are, the other airlines are just as bad, and I already have frequent flyer miles on Continental (they’ve already sucked me in and they know they “own me”), and at least they generally go to where I want to go to without numerous layovers and transfers. But, I mean…c’mon…can’t these industries with terrible customer service problems, like the airlines, the cellular phone companies, etc. actually do something about this problem. If I was in charge, I’d make it clear to the rest of the company that customer retention and reputation was just as important as growth and new customers, have much more stringent screening and hiring processes for customer service representatives, have a special troubleshooting team that would deal with tough customers, randomly sample customer service representatives interaction with customers, and strive to improve the customer service experience, and even get down in the trenches with the rest of the customer service staff and deal with customers. The head of a company is not supposed to be some high and mighty un-reachable deity-like figure, but someone that can effect change and help the company and its consumers. I think companies need to seriously re-examine their priorities, because the first company in an industry that realizes that customer service is just as important as other facets of the company, and effects such a change in their customer service strategy…well, they’re going to steal the market share from the rest of the companies pretty easily I think. But these are just my opinions
If you want, take a look at the following link I found on the Internet…it’s kinda funny (the ideas expressed on this linked page don’t necessarily reflect my own): About This Airline Bail Out…